Audience Reception Theory is the theory of how the audience will react to things shown on screen and how it will affect the way they then respond to things in real life.
This reflects on the idea of a passive audience, who will watch a series or read an article and not think too much into it, wheras an active audience will be more likely to cause disputes to the claims it makes.
This can be used to create stereotypes such as how mexicans on screen are usually portrayed as drug dealers and asians are portrayed as being smarter, which a passive audience wouldn't show any interest in defending.
Furthermore, this can affect us by showing us which series we love to love and which ones we will love to hate which is a major factor in causing popularity in movie genres and changing reputations.
Semi-Otics is the study of signs; in gestures, words and objects, but have no real usage or purpose on their own. This is an important part of social psychology, and it varies from country to country and person to person and involves a signifier and something to be signified.
'Unlimited Semiosis' is a term created by Charles Sanders Pierce to describe the alternate thoughts a sign can lead to, such as an Apple leading towards Windows, or an Apple leading towards treeswings, which could both lead to each other by both being associated with the outside.
A semiotics board is a board created to imply the things a sign is related to, which will convey the mood you are trying to represent in your work.
I used Photoshop to create this Semi-Otics board of Road Safety related things. I have tried to incorporate most of the Fatal Five into this image in one way or another and I tried to be creative in trying to find what could fit where.
One of the most important parts of a narrative, is to have a protagonist. Most narratives have only one, but some narratives focus on the lives of two separate people together, and these usually have heavy focus on their relationship, either platonically or occasionally romantically. A few other movies can be good at the illusion that there are more than two protagonists, and these movies are often referred to as Ensemble movies.
All linear movies are separated into three parts, a beginning, a middle and an end. Tandem movies are movies with two separate narratives, and these are usually heavily compared to buddy movies. These also usually follow the linear pattern, but non-linear movies never do. No matter the order, these narratives are still driven by the character development and dialogue throughout the film, and a character arc is still usually present throughout the development; often told through exposition of the characters backstory and flashbacks throughout the movie. The point of interest in a movie, not to be confused with the protagonist, but a subject, is referred, to as the movies MacGuffin. This could be an object of importance, value or interest or a person.
I watched this video in class, going over the initial Principals Of Animation and why they are so important.
The Principles Of Animation were made by Walt Disney Studio's, two of the men of which, Frank Thomas and Ollie Johnson, went on to create a book using these principles called The Illusion Of Life.
They are, as follows:
Staging: Importance of Mise-En-Scene
Squash And Stretch: Keeping proportion as you exaggerate movement
Straight Ahead VS Pose To Pose: Drawing frame by frame or skipping ahead and filling in the rest of the details
Anticipation: Movements prior to the actual event to exaggerate event's movement
Follow Through And Overlapping Action: When other parts of body follow the characters direct actions (Hair, Clothes, Body Parts) vs when they don’t
Slow-Out And Slow-In: More drawings make the action slower, less make it faster
Arcs: Middle Movements between two larger movements
Secondary Movement: Alternate movement that gives us more insight to the characters emotional state in actions
Timing: Speed of frames affects speed of movement
Exaggeration: Exaggerated details in the character's actions to make it look more fluid
Solid Drawing: All animation will use physical drawing as a baseline at least once
Appeal: Makes a character look more interesting to the viewer
I made a mind map on Coggle to think into the themes I wanted to include in my video and the ideas I had for it. This is what I created:
Social Media campaigns are important for a variety of reasons. Social Media works around a more active audience, whereas News tends to work around passivity. It is therefore easier to get a response from people out of social media than it would be from any other platform.
In every social media, there is a slightly different Algorithm. For instance, some media such as Instagram require several posts a day, whereas others like LinkedIn only require new posts occasionally.
There is also major differences in the effects of the interactions on these platforms, such as shares being more important than comments and comments being more important than likes.
Finally, there are different audiences on different pieces of social media. This can be useful to attending to people, such as how you can access parents by using facebook and minors by using Tiktok.
Using social media is a free way to develop an active trusting community for your business while supporting them with good customer service. It also helps to give your brand more exposure to expand sales without needing to spend as much on marketing. This means it can be important to boost traffic and reach a larger audience, eventually leading to more widespread brand awareness.
An example of social media being a good use of brand marketing was the hashtag #MyInstagramLogo, where users were encouraged to make their own encorporation of the Instagram Logo to put on the app for a trend. It was started by accident in 2013, when an artist encouraged others to upload art of the recreated logo on to the platform, causing a viral surge. This actually later ended up hindering the platform, when in 2016 Instagram decided to change their logo for something else and it intervered with the artist movement so bad that the creators and users on the app all started hating it.
Another example would be the Baskets event of the FXNetwork to promote a dark comedy of a man who dreams of being a professional clown. It involved a fake profile being set up on LinkedIN of a man called Chip Baskets to promote the show, which worked because it looked genuinely real. It involved all of the main events of the series as posts and helped the series begin to form. It was said to look funny, realistic and unexpected and it ended up doing great things for the series in general.
Finally, a third example would be the #KnowYourLemons trend started by a team of Breast Cancer Researchers to encourage survivors to spread their stories and build awareness over facebook of breast cancer in showing lesser known symptoms and facts about breast cancer by using diagrams of lemons to make a traumatic thing seem more humourous and lighthearted. It created comfort in the eyes of it's viewers by encouraging others to use the topic more.
There are two main types of animation; traditional, which works around moving physical objects across a screen, or Digital, which works around moving pixels around a platform. There will be examples of both on a later page,
Cutout Animation is an early method of animation, the oldest of which I could find was Die Abenteuer des Prinzen Achmed, (1926.) This is a method involving cutting props out of paper and using them like puppets for stop motion animation. This went on to create series such as Overcoat by Yuri Norstien, Ari Folman's Waltz With Bashir, scenes from Monty Python's Flying Circus and even the South Park pilots.
Claymation is stop frame animation using clay, an artform that originated in 1987, when plasticine was first devolved. The first full length feature movie of these is suggested to be Chicken Run, a 2000's movie made by the same people who made Wallace And Gromit and Shaun The Sheep. The first claymation animation film that’s survived is called The Sculptor’s Nightmare from 1908.
Object Animation is a form of stop frame animation involving using an object moved on screen. This is theorised to have been attempted since the start of film development and is used heavily on Robot Chicken from Adult Swim.
Hand Drawn animation is the most common style of animation and was it's driving force for a lot of it's development. Major examples of this include early Disney movies and used a zoetrope to show all the pictures one after the other.
Many more common animations are made by using CGI, but cheaper Digital options are available in Adobe software and apps.